November 20, 2014
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What role should user experience play in your organization? The answer to this question depends very much on who and what you are. Say you’re a bootstrapped startup founded by experts in technical issues and sales. You should try to get free advice and help, or maybe trade some equity for UX design, or perhaps even rely on your own intuition until you can raise some capital. On the other hand, a large software company such as Oracle or Microsoft should make user experience a key focus and investment for every business unit, and have a strong advocate and visionary in the C-suite. Between these extremes lie many different models for deploying user experience appropriately.
In this episode of The Digital Life, we discuss a user experience maturity model and how it relates to the current industry trend of taking UX in house.