marketing tags

Bull Session

Digital / Human

July 13, 2018          

Episode Summary

On the podcast this week, we take a look at the strange new world of developing digital humans — convincing CGI rendering of people in virtual space, which may or may not be connected to AI. Pioneering this category of virtual person are brand influencers and supermodels on Instagram, like Lil Miquela, who conceivably could make money endorsing fashion products like clothing and make-up. In a B2B context, when wired up to an AI-driven chat bot, these virtual people could take the place of person-to-person customer service, as in the case of Ava, from Autodesk. What happens when we’re able to create convincing digital representations of people who can communicate and influence? Join us as we discuss.

Resources:
CGI “Influencers” Like Lil Miquela Are About to Flood Your Feed