It's News To Me
SXSW and Social Organization for the Creative Class
March 19, 2015
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Is South by Southwest the big tent tech revival for the American creative class? As knowledge workers make their annual pilgrimage to Austin this week to participate in a giant festival filled with the latest in technology, music and film, it’s worth asking if conferences like this one are the 21st century’s communities of engagement.
As traditional organizations, civil and religious alike, like Lions Club International and Rotary International, churches, and even unions lose membership, there is a need for new structures to organize and engage people in meaningful ways, especially those in the creative class.
Witness the rise of the conference, the unconference, the meetup and the ascendancy of the professional group as one of the primary binding elements of our society — at least for those involved in the information economy. In this episode of The Digital Life, we discuss this phenomenon examined through the lens of the popular SXSW festival.