strategy tags

5 Questions

Design for Enterprise UX

October 29, 2015          

Episode Summary

This week on The Digital Life, we chat about designing for enterprise user experience with UX designer, strategist, author and consultant, Uday Gajander. Uday talks with us about “Wicked Craft”, the current state of enterprise software UX, and how designers can better understand enterprise users.

Resources
Uday Gajendar
Salesforce
GE
Slack
Citrix
CloudPhysics
Dyson

5 Questions

Open Humans

October 8, 2015          

Episode Summary

This week on The Digital Life, we chat with Madeleine Price Ball, Co-founder and Principal Investigator of the Public Data Sharing study, about Open Humans, an online platform that enables people to not only connect and participate with research studies but also receive data back from the scientists conducting them.

We explore the origins of the Open Humans project, its revolutionary data sharing model, and how it works for both members and researchers.

Resources
Open Humans
The Personal Genome Project
GET Conference
Runkeeper

Bull Session

Infusing a Company with Design Culture

September 10, 2015          

Episode Summary

In this episode of The Digital Life, we explore helping companies infuse design and UX strategy into their culture and structure, with special guest, entrepreneur, product designer, and AI expert, Giuseppe Taibi.

Many companies are constructed to do one thing well — efficiently produce their current products or services. But this kind of focus can oftentimes create overwhelming inertia against change and innovation.

Today, there is a significant trend toward companies building their own in house design and UX teams, some of them for the first time. However, introducing user experience and design culture, and making a company more customer-centric in its thinking, is an investment that requires patience and experimentation. It’s a multi-point process that happens over time — requiring buy-in across the organization, from the executive level to the managers to the doers and makers on the front lines. Join us as we discuss some real life scenarios that we’ve encountered introducing design into companies.

Resources
Giuseppe Taibi

5 Questions

Enterprise UX with Kelly Goto

May 21, 2015          

Episode Summary

In this episode of The Digital Life we chat about user experience for the enterprise with designer, researcher, and studio leader Kelly Goto. Enterprise users — from employees to customers to managers — face experiences that are antiquated and needlessly complicated when compared with the experience of consumer-facing software. For those large, complex businesses, government agencies, and other organizations, UX research and design can provide enterprise products with a competitive edge. What is the current state of enterprise software when it comes to UX? What is the scale and complexity of enterprise UX problems? And, most importantly, how is UX changing the way the enterprise works? We discuss all of these topics and more.