Let’s (Pokemon) Go Crazy
July 21, 2016
This week on The Digital Life we chat about augmented reality's first big hit — the Pokemon Go craze. The massively popular game has some good points— it forces people to get out and walk around, and it can be part of family playtime—and some not so good—it can engender fan obsession bordering on downright e-addiction.
Pokemon Go may be augmented reality’s introduction into pop culture, but how long will it last? Other attempts at AR apps, from shopping to games, have failed to catch on. What makes Pokemon Go so different? And, all the attention being paid to the app has had some negative consequences as well. This weekend, Niantic rolled out Pokemon Go to 26 countries and the game was plagued with server issues. This may have been caused by the onslaught of new players, but hackers were likely involved also in the server outages.